Credit Karma Tax
Credit Karma wanted to refresh the strategy, look, and tone of their free tax product, Credit Karma Tax.
Leading the design, I developed the new visual identity of Credit Karma Tax, which was used across all marketing platforms, including landing pages, emails, social, and in the product itself. I created new custom illustrations and icons and paired them with a fresh, modern photography style to visually represent the main marketing points of the campaign, and to position the company as accessible, trustworthy, yet also tech savvy.
Copywriter Craig Erickson
C.D. Donna Roggi