backyard bash (outdoor promo)
This is a campaign promoting outdoor patio furniture for selected merchants working with Ebates. We decided to focus on evoking the emotion and experience of hosting a barbecue, or "Backyard Bash."
We conceptualized Backyard Bash as a way to promote the fun times associated with having a great outdoor patio space. I created some dynamic lettering and dancing characters to help emphasize the feel good vibes of the campaign.
I created a wide variety of web assets for this promotion, including email, social, website, and headers.
Copywriter: Madison Rightmire