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backyard bash (outdoor promo)

Ebates

This is a campaign promoting outdoor patio furniture for selected merchants working with Ebates. We decided to focus on evoking the emotion and experience of hosting a barbecue, or "Backyard Bash."

We conceptualized Backyard Bash as a way to promote the fun times associated with having a great outdoor patio space. I created some dynamic lettering and dancing characters to help emphasize the feel good vibes of the campaign. 

I created a wide variety of web assets for this promotion, including email, social, website, and headers.

Copywriter: Madison Rightmire