As tax season was coming to an end, the marketing team wanted to create one final social campaign to target procrastinators and lean in to their “Always Free” messaging.
After a week of brainstorming different ideas, we decided to go with the “Asterisk Demolition” The idea being that Credit Karma Tax is free, always, no asterisks.
We created thumb-stopping videos for social that echoed the playful nature of the Credit Karma brand. We popped, squished, and smashed the asterisk in four different videos.
Art Director - Patrick Kelly
Lead Designer - Andrea Portillo
Copywriter - Craig Erickson
Set Designer - Anna-Alexia Basile
Video Director/Producer - Emily Yau