Asterisk Demolition

Credit Karma

As tax season was coming to an end, the marketing team wanted to create one final social campaign to target procrastinators and lean in to their “Always Free” messaging.

After a week of brainstorming different ideas, we decided to go with the “Asterisk Demolition” The idea being that Credit Karma Tax is free, always, no asterisks.

We created thumb-stopping videos for social that echoed the playful nature of the Credit Karma brand. We popped, squished, and smashed the asterisk in four different videos.

AD - Patrick Kelly
D - Andrea Portillo
CW - Craig Erickson
Set Designer - Anna-Alexia Basile
Video Director/Producer - Emily Yau